Lately, it has reasserted itself by staking its claim in the video streaming space with Tumblr Live Video. “That’s an e-commerce creative solution, offering Time Out a way to monetize our social media audience,” said Penzer.ĭespite having a hefty 500 million users globally, Yahoo-owned Tumblr often gets overshadowed by other shiny new platforms like Snapchat and Facebook’s ever-growing arsenal of tools like Live and Instant Articles. For example, an Instant Article on the Top 10 Things to do in London this weekend provides links with each entry to a commerce partner so people can book or buy directly. Time Out wants to run sponsored Instant Articles, which would feature “bookable” content that can drive straight through to purchase though its e-commerce partners, like it does on its website.
